Bottom quarter
$79K
Demand Generation Salary in Raleigh
What you should make. What you should ask for. Calculated from 1M+ data points, refreshed monthly.
Median
$97K
Top quarter
$119K
Top 10%
$135K
Adjusted for Raleigh at 1.04× the national baseline. See the math →
What this number means.
Demand Generation in Raleigh pulls a median of $96,720 at mid-career, with a top-quartile band reaching $118,560 and the top 10% at $135,200. Raleigh sits at 1.04× the national average for pay. The number to anchor on for a counter is $118,560. The data supports it.
How to negotiate this
- Anchor$118,560 — the top-quartile number. This is the number you say first.
- Target$107,640 — where a fair counter lands. Above the median, below the anchor.
- Floor$96,720 — below this, you're underpaid. Walking away gets cheaper than staying.
Carry the math. Not the maybe.
AMMO is the corner man for the conversation that decides your year. Real pay data, an offer grader, and counter language drafted from your numbers. Get on the list before iOS launch.
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Demand Generation elsewhere
Adjacent metros
Read how these numbers are computed →
Numbers are estimates. Your offer depends on the company, the level, the stock piece, and the conversation you're about to have. AMMO is a tool. You are the negotiator.