25th pctl
$66K
Digital Marketing (Generalist) Salary in Tampa
What you should make. What you should ask for. Calculated from 1M+ data points, refreshed monthly.
Median (p50)
$81K
75th pctl
$100K
90th pctl
$116K
Adjusted for Tampa at 0.98× the national baseline. See the math →
What this number means.
Digital Marketing (Generalist) in Tampa pulls a median of $81,340 at mid-IC, with a top-quartile band reaching $99,960 and the 90th percentile at $115,640. Tampa sits at 0.98× the national average for comp. $99,960 is what top-quartile Digital Marketing (Generalist) pay looks like in Tampa. Don't undersell.
How to negotiate this
- Anchor$99,960 — the top-quartile number. This is the number you say first.
- Target$90,650 — where a fair counter lands. Above the median, below the anchor.
- Floor$81,340 — below this, you're underpaid. Walking away gets cheaper than staying.
Carry the math. Not the maybe.
AMMO is the corner man for the conversation that decides your year. Real comp data, an offer grader, and counter language drafted from your numbers. Get on the list before iOS launch.
Get on the AMMO list →Keep digging.
Digital Marketing (Generalist) elsewhere
Adjacent metros
Read how these numbers are computed →
Numbers are estimates. Your offer depends on company, level, equity structure, and the conversation you're about to have. AMMO is a tool. You are the negotiator.