25th pctl
$91K
Marketing (Generalist) Salary in Kansas City
What you should make. What you should ask for. Calculated from 1M+ data points, refreshed monthly.
Median (p50)
$110K
75th pctl
$129K
90th pctl
$146K
Adjusted for Kansas City at 1× the national baseline. See the math →
What this number means.
Marketing (Generalist) in Kansas City pulls a median of $110,000 at mid-IC, with a top-quartile band reaching $129,000 and the 90th percentile at $146,000. The Kansas City adjustment moves the band right at the national baseline. If you're up for review, the right ask sits at p75: $129,000.
How to negotiate this
- Anchor$129,000 — the top-quartile number. This is the number you say first.
- Target$119,500 — where a fair counter lands. Above the median, below the anchor.
- Floor$110,000 — below this, you're underpaid. Walking away gets cheaper than staying.
Carry the math. Not the maybe.
AMMO is the corner man for the conversation that decides your year. Real comp data, an offer grader, and counter language drafted from your numbers. Get on the list before iOS launch.
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Marketing (Generalist) elsewhere
Adjacent metros
Read how these numbers are computed →
Numbers are estimates. Your offer depends on company, level, equity structure, and the conversation you're about to have. AMMO is a tool. You are the negotiator.